Can my company use logo face masks
Introduction
Advertising is one of the most dynamic industries today. This is the department that manages to think out of the box every single time to help its company improve its brand presence & visibility. While the pandemic of COVID-19 has crushed the economy of many countries, there is one industry that is seeing a huge improvement – logo face masks. If you are thinking of using logo face masks for your company, now is the right time.
What is the current scenario in the industry of making logo face masks?
The governments of almost all countries have informed that it is compulsory for citizens to wear face masks while they are in public places. Therefore, it wouldn’t be wrong to say that masks have been an essential part of our wardrobe. Many multinational companies have begun to seek the services of custom-merchandise suppliers to make statement masks in large numbers for their customers.
Some companies like Hershey and Nike are making fashionable but comfortable face masks with their logos to be supplied for the healthcare workers, the true corona warriors. This way, these big companies are not only their bit to the society, but they are also improving the visibility of their brand to a large audience quite easily.
The latest company to jump into the business of making statement masks with logos is none other than Disney! Disney has released its reusable face masks with logos online. It has all your favourite characters from movies such as Frozen, Marvel series, Avenger series, and more. Now, that’s a mask that kids would definitely want!
How do these logo face masks benefit the company?
The management team in Disney believes that creating statement masks with their iconic characters is the company’s way of connecting with their target audience through their classic stories. In whichever angle you look at this strategy, it only means one simple thing – it is a means of free advertising for these brands.
Yes, almost all big brands understand that they shouldn’t use the proceeds for their own benefits, especially during a pandemic like this. This is the reason most of them donate the sales they generate from their logo masks to different charities. However, one cannot deny the fact that the masks are a powerful advertising tool to promote a company brand’s power to a large number of people.
For the customers, too, wearing masks with the logos of their favourite brands is a great way to express their loyalty and love for that particular brand or character. So, we have a win-win situation here for all the parties concerned.
